Tara Fela-Durotoye, CEO, House of Tara International has been awarded a National Recognition Award for her contribution to Social Impact and Job Creation.
This award was presented to her by the Vice President of Nigeria, Prof. Yemi Osinbajo and the Senate President, Ahmed Ibrahim Lawan during the 2nd National MSME Awards 2019.
The Federal government of Nigeria in its effort to deliver promises regarding government intervention on small and medium businesses held the second edition of the National MSME Award and this annual event is targeted at rewarding outstanding businesses across the country.
Tara Fela Durotoye has helped build the make-up industry in Nigeria from the ground up as she founded Africa’s first indigenous makeup brand over 2 decades ago, House of Tara International. While Ali Baba received the award for being the trailblazer in the comedy industry.
With over 2 decades of being in the beauty business, Tara Fela- Durotoye is most passionate about female empowerment and helping women run more successful businesses with initiatives like the Beauty Entrepreneur scheme which has set up over 15,000 women to own their own beauty business.
There is also a bi-annual event to reward the top Beauty Entrepreneurs tagged ”1000 Voices”. This platform is specially designed to celebrate and reward the top 1000 beauty entrepreneurs and sales representatives in the business.
Tara Fela-Durotoye is also responsible for the growth of the beauty industry through Nigeria’s first makeup conference in 2014 tagged Make-up in Nigeria Conference (MINC). The conference featured the shapers of make-up artistry in Nigeria, amassing a combined 80 years’ experience in the industry.
House of Tara International is Africa’s first indigenous makeup brand that caters to all women of colour, currently has 26 branches, 14 makeup schools and 2 franchises nationwide.
.
0 Comments