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Photo of the Remarkables mountain range in Queenstown, New Zealand.


There is a bible saying: Train up a child the way he should go, and when he grows, will not depart from it. Proverb 22:16. This is the exact picture cut by Kidpreneur Princess Ezinne Ronami Turner.

Her mum Tina Ndidi Ugo is a fashion designer in her own right with a fashion conglomerate and label called Didi Creations Ltd. a UK based and registered company. Tina spotted a gap in the market for very large headbands and fascinators for baby girls when Princess Ezinne was to have a photoshoot. She could not find any in the stores and so began the kiddie range Didi Creations Kids in 2016. The brand also includes bags, dresses, shoes, sunglasses and much more.

It is quite interesting to see how hands on Princess Ezinne is with all the "kidpreneural" ventures she embarks on. From bead making, to cooking she gets very engaged and shows keen interest for one so young. At the age of 4, she is a kid vlogger and Youtuber set to grow.

Tina stated that Princess Ezinne started in the business as the brand ambassador and official model when she was just 7 months old. Yes it can be said mama does everything, however when a child finds what you do uninteresting, they will disengage, and make a nightmare of your efforts trying to get them involved no matter what age.

Princess Ezinne or Zizi as she called will be launching her own brand called Princess Ronami come her 5th birthday. The collection is already in process. The need to creating her own brand was borne out of the success of Didi Creations Kids. Tina stated that parents never stop shopping for their children no matter the economic situation and it has helped the business grow.

With Covid-19, being an online based business that has a strong presence in Nigeria and other parts of the world, it is quite rewarding because people are shopping online more, in a bid to stay safe. However, she indicated that there is a problem with logistics trying to ship to Nigeria and other parts of Africa. She hopes this would be rectified soon.

In terms of how the products are manufactured, Tina stated that some are designed in-house, while others are outsourced, all with full creative input from Princess Ezinne and herself.

She looks forward to when Zizi is old enough to make independent decisions, create her own line (sans mama's help) and take over the business. This is because her dream is to have a brand that can stand the test of time like other major fashion names in the world.

Kidpreneur Princess Ezinne Ronami Turner is part of a growing number of children set to follow in the footsteps of their parents, and starting them young is certainly the best way to go. This is with hope that their generation will grow into and build a thriving economy that sustains the world. Her brand can be found on the www.didicreations.co.uk website.

Sans: Without (Translation)

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  1. The best and most beautiful pictures ever. Well done to the child model. She is blessed.

  2. Endearing.
    Kudos to daughter and mum.

  3. This is awesome.
    Thanks for the feature

  4. Fantastic... Rule your world daughter

  5. You have done us great Zizi. Awesome mum as well. Didi Creation all the way

  6. Beautiful my darling daughter, Aunty loves you.

  7. Awesome! love you both Zizi and Didi, from Aunty Zizi🥰🥰

  8. Zizi to the world.Own your crown princess.Bless your heart Didi,you make it look easy.