MTN Nigeria has shown support for African fashion designers at the 20th edition of the Arise Fashion Show. This year's edition themed "ARISE Fashion Week & Jazz Festival: Future Forward," was held from February 2nd to 4th, 2023, at the Eko Hotel and Suites in Lagos, Nigeria.
The ARISE Fashion Week 2023 featured a host of world-class African designers such as Ajabeng, Ameer by Ameer, Awa Meité, Bianca Saunders, BLOKE, Éki Kéré, Fruché, Hudayya, I.N Official, Ituen Basi, Joy Meribe, Kadiju, Lanre Da Silva Ajayi, Mariya Sanusi, NiNiE, NKWO, Pepper Row, Selam Fessahaye, Syari Bespoke, T.I Nathan, Tiffany Amber, UNI FORM, VicNate, XULY. Bët, Ziva Lagos among others and jazz performances by well-known worldwide performers.
Speaking on MTN’s
dedication towards the investment of African creatives, the Chief Marketing
Officer, MTN Nigeria, Adia Sowho, said, “We
believe everyone deserves the benefits of modern connected life, and
technology has the capacity to trigger unprecedented growth, particularly in the
African creative sectors, including our fashion designers. As a leading ICT
company, we are confident that the metaverse and other innovations riding on
the 5G technology will enable our creatives to attain unimaginable feats and
continue to make us proud. We will always provide technical
support as our young and vibrant creatives explore the opportunities in the
ever-evolving digital world.”
Since
its inception in 2007, the event has significantly influenced the Nigerian
fashion industry by providing a platform for designers and models to showcase
their work to a global audience, gain exposure, and network with other industry
professionals. It has also served as a platform for the promotion of African
design creativity and innovation, as well as its evolution over time.
The ARISE Fashion Week
elevates Lagos and, by extension, Nigeria to the forefront of regional and
continental creative design, with many fashion designers and models
taking center stage in front of a global audience.
Naomi
Campbell, Mai Atafo, TG Omori, Wizkid, Rema, Arya Starr, Sunday Are, Timaya,
Dbanj, Rita Dominic Anosike, Tania Omotayo, Boma, Eni Adeoluwa, and other
notable celebrities attended the event.
The showcase has
previously been held in Abuja, New York, London, Cape Town, Johannesburg,
Washington, D.C., and Dubai. The three-day event, a highlight
of the global fashion calendar, kicks off the continent's 2023 fashion
season.
0 Comments