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Popular Fabric Merchant, Doyin Sweets Fabrics CEO Talks About Her Life @ 40



She is a very beautiful lady. She is very stylish also. She wears the very best. She is classy too. That is the best way to introduce this stunning beauty, who is a wife and mother.

 Everyone simply calls her   Doyinsweets. That is the name of her fabric business. That has also become her nickname.


As you read this, Mrs Adedoyin Akinrinola is in a happy mood. It is her birthday.She is 40 and everyone is celebrating her. She is throwing a big party to give thanks to God for all His blessings. She is a top fabric merchant who sells exquisite fabrics to many society women in Lagos and beyond. She runs a thriving online fabric store that caters to the fabric needs of many celebrity women and even men.


All her friends and clients call her Doyinsweets because of her sweet looks. And sweet disposition. She is a good advertisement for what she does for a living.


Anytime you see her at parties she always looks Glamorous, Stunning & Gorgeous in her outfits. From head to toe, she usually looks Glam. No wonder why many potential customers who love the fabrics they see on her talk to her and she caters to their fabric needs.

Through that way and through referrals Doyinsweets has become the most sought after fabric merchant in Lagos amongst the new generation of young ladies who sell fabrics.

Recently, City People Online Fashion and Beauty Magazine asked her to reveal her success secrets. And she revealed a lot.

"My name is Mrs Adedoyin Nneka Akinrinola, the CEO of  Doyinsweets Fabrics.  I am a fabric merchant based in Lagos, Nigeria. I ventured into the fabric business in December 2016. It's an online store . I have always had love for fashion. In those days, when i attend parties, some people that like what I wear will approach me and ask me where I got my lace from. Some will ask for the fabric merchants details, while some will even trust me, ask me to get it for them and deliver.


 After doing this for a while, I just decided to start my own fabric business, and that was it."




"I decided to post pictures on my Instagram page, and  that was how people got to know me. I never liked to buy Aso Ebi. My reason was because if i wear the same outfit like everybody,  how will u notice my own fabric."


"I sell for both men and women. I sell Atiku, wool and polished laces for men, and for the women I sell French laces, cord laces, Chantilly laces, tassel laces, fringe laces, brocade fabrics, sequins fabrics , velvets and HOH. I have all ranges of fabrics. Prices also differ. I sell to all calibre of people depending on what they can afford."


"I advise my customers on the colour of fabric they should wear because of their skin colour, the type of event and the theme of their event. I also give advice on the age of the person that will wear the fabric, although some people don't mind. Like my mum at over 72, she doesn't believe there's any fabric for any age. She'll tell me, I'll buy whatever i feel comfortable in. Nowadays, a lot of women don't like heavy fabrics. The reason is because it sometimes makes them uncomfortable due to heat, and heaviness. I always source for fabrics that are unique , and not common. I also ensure I get fabrics that soothes all skin types and colour. My fabrics are very affordable.

What has brought me this far is God's Grace.

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