History of Dior by Seun Elegushi

 

 

Dior is one of the popular fashion brands which has a great influence in our culture.

In this article you get to know more about the fashion brand by learning it's history, Enjoy.

 

 

THE FOUNDER, CHRISTIAN DIOR

The company was founded in 1946 by French fashion designer Christian Dior, who was originally from Normandy. This brand just sells shoes and clothing and can only be bought in Dior stores.

 

 

The House of Dior was established on 16 December 1946 at 30 Avenue Montaigne in Paris. However, the current Dior corporation celebrates "1947" as the opening year. Dior was financially backed by wealthy businessman Marcel Boussac. Boussac had originally invited Dior to design for Philippe et Gaston, but Dior refused, wishing to make a fresh start under his own name rather than reviving an old brand.The new couture house became a part of "a vertically integrated textile business" already operated by Boussac.

 

 

On 12 February 1947, Christian Dior launched his first fashion collection for Spring–Summer 1947. The show of "90 models of his first collection on six mannequins" was presented in the salons of the company's headquarters at 30 Avenue Montaigne. Originally, the two lines were named "Corolle" and "Huit". However, the new collection went down in fashion history as the "New Look" after the editor-in-chief of Harper's Bazaar Carmel Snow exclaimed, "It's such a new look!"

The New Look became extremely popular, its full-skirted silhouette influencing other fashion designers well into the 1950s, and Dior gained a number of prominent clients from Hollywood, the United States, and the European aristocracy. As a result, Paris, which had fallen from its position as the capital of the fashion world after World War II, regained its preeminence.

 

DEATH OF CHRISTIAN DIOR

Christian Dior appeared on the cover of TIME dated 4 March 1957. The designer soon afterwards died from a third heart attack on 24 October 1957. The captivating impact of Dior's creative fashion genius earned him recognition as one of history's greatest fashion figures. Kevin Almond for Contemporary Fashion wrote that "by the time Dior died his name had become synonymous with taste and luxury."