Adedoyin Akinrinola is the MD/CEO of Doyin Sweets Fabrics in Lagos. Right now, she runs one of the best fabric brands online and her fabrics are in hot demand. Because she stocks very rare fabrics very many stylish women rush to her.
She recently told Citypeople Online Fashion and beauty magazine how she turned what used to be her passion for dressing well into big business.
She spoke to Citypeople Publisher Seye kehinde.
Below are excerpts of the interview.
My name is Mrs Adedoyin Nneka Akinrinola CEO Doyin sweets fabrics. I am a fabric merchant based in Lagos, Nigeria. I ventured into the fabric business in December 2016. It's an online store. I have always had a love for fashion. Those days, when I attend parties, some people that like what I wore, will approach me and ask me where I got my lace from.
Some will ask for the fabric merchants' details while some will even trust me, ask me to get it for them and deliver. After doing this for a while, I just decided to start my own fabric business, and that was it.
I decided to post pictures on my Instagram page, and that was how people got to know me. I never liked to buy asoebi. My reason was that if I wear the same outfit as everybody, how will u notice my own fabric.
I sell for both men and women. I sell Atiku, wool and polished laces for men, and for the women, I sell french laces, cord laces, chantilly laces, tassel laces, fringe laces, brocade fabrics, sequins fabrics and velvets.
I have all ranges of fabrics. Prices also differ. I sell to all calibre of people depending on what they can afford.
I advise my customers on the color of fabric they should wear because of their skin color, the type of event and the theme of their event. I also give advice on the age of the person that will wear the fabric. Although some people don't mind .
Like my mum at 72years old, she doesn't believe there's any fabric for any age. She'll tell me, I'll buy whatever I feel comfortable in. Nowadays, a lot of women dont like heavy fabrics. Reasons are because it sometimes makes them uncomfortable due to heat, and heaviness.
I always source fabrics that are unique , and not common. I also ensure I get fabrics that soothe all skin types and colour. My fabrics are very affordable. God's Grace has brought me this far.
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