Mowa Adeniyi is a beautiful lady
who is doing beautiful things in the Fashion industry. She is not a Fashion
Designer. She is not a tailor. But she has great talents in putting clothes
together. Call her a Clothier and you won't exactly be wrong. She loves to play
with Fabrics. She is very creative. She is very talented. She simply looks at
her clients and recommends what will sit well on them.
At the recent 2020 Citypeople
Fashion and Beauty Awards in Lagos one of her clients turned heads at the
event. When top Event Specialist Funmibi Oduwole sashayed into the hall in her
Victorian style dress all heads turned in her direction on account of the
beautiful dress she wore,put together by Mowa Adeniyi.
Mrs Funmibi Oduwole was styled by
the one and only @montelsbespoketailoring. The HOH Lace and Sacco Shoes and
Bags are from Softwears owned by Mowa Adeniyi.
That many celebrities rush to
Mowa is not surprising. She is good at what she does. And a few days ago she
told Citypeople her success story and what stands her out from others.
We asked her to tell us about her brand, Softwears and she
revealed a lot about it.”It is a brand that deals in exclusive, classy,
elegant, fashionable yet affordable clothing to women of different taste and
style," she explained.
How did she start the brand?" The passion has always
been there since my university days, she explains, "because I love
dressing people up and there is this joy in me when I do that. I get fabrics
and give it to designers to make for beauty pageants then. Then after my
graduation from the university, I worked in the banking sector for a while but
it was as if I was living another man's dream; so I decided to go into my
passion of clothing full time."
"The Softwears brand has been around for 18years."
What is her area of specialty? "Amongst our range of
products are corporate wears for women, such as; suit, dresses, skirts, tops,
bags, shoes e.t.c, fabrics for both men and women of exquisite taste, and shoes and bags for all kinds of
ceremonies".
What makes her brand stand out from the other
designers?"Designing is not my major area, I supply the fabrics,
accessories and connect people with designers."
"While supplying the fabrics, I advise people to go for
what will fit them base on the color of their skin and body shape, rather than
just giving them what they want that won't fit them."
She attended the Federal University of Technology, Akure where
she studied Computer Science.
She told Citypeople that she is ready to help anybody who
needs her services. "I can be reached on 08022218464.
Instagram: Softwears_exclusive
Facebook: Softwears Exclusive
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